You've seen the numbers. You know there are leaks. Maybe you've already started wondering how bad it actually is in your practice — or whether the things we've described are actually happening to you.
That's exactly what the Free Growth Diagnosis is designed to find out.
Not vaguely. Not with a checklist. With specific, written findings, dollar estimates attached to each problem, and a prioritized action plan — delivered within 24 hours of your request.
Here's what actually happens.
What the Free Diagnosis Actually Is
It's a five-area deep audit of your practice's entire digital growth picture. Not a surface-level scan, not a tool-generated report — a hands-on analysis by someone who has done this audit dozens of times for dental practices across different markets.
You submit a short intake form (3–4 minutes). We do the work. You receive a written report.
That's the full transaction.
There's no pitch call that happens before you see the findings. There's no 30-minute "intro meeting" where we ask you about your goals before we've shown you anything. You get the report first. Then, if you want to talk, we talk.
The 5 Areas We Audit
Area 1: Google Business Profile
We look at everything — your category selections, service listings, Q&A section, photo count and quality, post frequency, and how you compare to your top three local competitors. GBP is the #1 driver of new patient discovery for dentists, and most practices have significant gaps that are actively costing them rankings.
We score your profile across 12 checkpoints and flag the highest-impact fixes first.
Area 2: Review Velocity and Sentiment
We analyze your current review count, your average star rating, your response rate, and — most importantly — your velocity. Are you gaining reviews fast enough to outpace competitors? Are there patterns in your reviews (positive or negative) that signal patient experience issues you might not be aware of?
We also compare you directly to your top three competitors on Google Maps and show you where the gap is.
Area 3: Website Speed, Conversion, and Booking
We run your site through a technical audit across seven checkpoints: load time, mobile responsiveness, CTA clarity, booking widget presence and friction, social proof placement, and new patient journey mapping. A slow or confusing website is a booking killer — patients close the tab in seconds.
Most dental websites we audit have two to four fixable conversion problems. We identify all of them.
Area 4: Local SEO and Keyword Gap Analysis
We map your current keyword rankings against your top competitors and show you the specific terms you're not ranking for — terms that are actively sending patients to other practices. We prioritize by search volume and conversion intent, so you know where to focus first.
Area 5: Patient Retention and Reactivation
We assess your recall system (or absence of one), your lapsed patient volume, and the estimated revenue sitting in your inactive patient list. Most practices have 200–500 lapsed patients who could be reactivated with the right sequence. We show you what that number looks like in your practice specifically.
What the Report Looks Like
You receive a written document — not a dashboard, not a login to some portal — with:
- A summary score for each of the five areas
- The specific problems found in each area
- A dollar estimate attached to each problem (e.g., "This GBP gap is estimated to be costing you $2,100/month in missed new patient production")
- A prioritized action plan — fixes ordered by highest ROI first
- Competitor comparison data so you can see exactly where you stand
The report is written to be actionable whether you work with us or not. If you take it to your front desk manager and implement everything yourself, you'll see results. We're not hiding the answer behind a sales call.
What Dentists Usually Discover
In almost every audit, we find three to five of the same leaks — just at different severity levels. The most common findings:
"Our GBP wasn't optimized at all." The profile was claimed but never properly filled out. Wrong categories, no service descriptions, fewer than 15 photos, no posts in months. This is the most common and most impactful problem.
"We had no review system." The practice was relying on patients to leave reviews organically. Most don't. The result: 25–40 total reviews, while competitors have 80–150 and growing.
"Our website was losing patients." Load times over 4 seconds on mobile, no booking widget, no social proof above the fold. Patients were landing on the site and leaving without booking.
"We had a lapsed patient list we'd never touched." Hundreds of patients who hadn't returned in 18+ months, with no reactivation sequence in place.
"A competitor had recently pulled ahead." A practice that was previously ranked #4–5 in Maps had jumped to #2 by doing exactly what we recommend. The window to respond was shrinking.
Finding these things isn't discouraging — it's clarifying. You can't fix what you don't know about.
What Happens After the Report
You have three options after receiving your diagnosis:
Option 1: Do it yourself. The report gives you everything you need. If you have the time and the team to implement, take the report and run with it. We're genuinely fine with this outcome.
Option 2: Schedule a follow-up call. If you want to discuss the findings, ask questions, or understand the implementation timeline in more detail, we offer a free 30-minute debrief call.
Option 3: Start the program. If you want us to implement everything, we'll walk you through how the engagement works — pricing, timeline, what we handle, what you approve. No pressure, no high-pressure tactics.
The report is yours either way. There's no refund to worry about — it was free.
Frequently Asked Questions
Is it actually free? No hidden fees?
Yes. Free. We audit your practice, write the report, deliver it within 24 hours. No credit card, no commitment, no surprise invoice.
Why would you give this away for free?
Because it's the most effective way for a practice owner to understand what we actually do. We've found that dentists who see a real audit of their own practice understand the value of fixing it — far better than any sales deck could explain. Some of them become clients. Many don't. We're fine either way.
How long does the audit take on your end?
We typically spend three to four hours on a full audit. You spend 3–4 minutes on the intake form. The 24-hour turnaround is the target; for most requests submitted before noon, you'll have your report by end of day.
Do I need to do anything to prepare?
No. We find almost everything using publicly available data — your GBP listing, your website, your Google reviews, competitor data. The only thing that speeds things up is if you share your current Google Analytics data, but it's not required.
What if the findings are bad?
Good. That means there's a lot of recoverable revenue waiting for you. The practices with the most problems to fix typically see the fastest ROI in the program. Finding out early is always better than continuing to bleed.
The full overview of the free growth diagnosis is on our main page. If you later want help implementing what the report finds, that's the dental marketing agency side of what we do.
How to Get Your Diagnosis
Fill out the intake form to request your diagnosis.
You'll have your written report within 24 hours.
No commitment. No pitch. Just the truth about your practice — and a clear path to fixing it.
Optimized Growth helps dental practices stop losing revenue to fixable problems in their digital presence. The Free Growth Diagnosis is available for practices in any US market. Results are practice-specific and not guaranteed.